Location can sometimes hinder the success of a business, but with modern technology you can build location based confidence in a specific area market without having a physical presence there.
Marketers need to be smarter and more targeted to capture new audiences, but that doesn't mean the solutions have to be expensive.
Location Based Numbers In Marketing
Marketing calls can be seen as a nuisance to some people, others find quality leads within their customer bases from them. Having a local number encourages potential customers to pick up the phone, as more and more people are seeing scam calls pop up with strange location numbers.
People can get scam calls from other countries, and having a local number for your marketing and sales team is necessary for call answering and trust.
Virtual Landline allows you the ability to purchase a location based phone number anywhere in the UK starting at £4.50/month which can easily be transferred to a mobile or VOIP phone wherever you are based.
Benefits of location based numbers in marketing
It's low-cost and highly targeted
Location-based marketing is highly geographically targeted; you know that you are talking to people who are within walking distance of your products or service.
Get to know your customers better
While many location-based offers are designed to attract new customers, location-based services are also a way to find out more about your existing customers.
Attract new customers
Location-based marketing is one of the best ways to convert foot traffic and online traffic into new customers. People who may never have heard of you, or may never have considered using your product, can be persuaded to try your business for the first time.
If you want to branch out into new areas such as London, with your business, but can't afford an office there, then a London based number is the way to go.
Become a 'local legend'
A small business is unlikely to dominate any particular market in a city. However, strategic use of location-based marketing can make you a viral hit in your suburb or street - and this may be all it takes to double your turnover. By focusing your marketing efforts close to home, you can get the kind of market saturation that's impossible on a broader scale.
Improve your search engine rankings
Many location-based services rank very well in search-engine findings on the internet (i.e. they appear high up the page of search results). Create geo-targeted pages with phone numbers for that specific area.
If potential customers are looking for services in a specific area which you want to cover, they will find you with a location based number. This type of marketing for geographical pages should be focused on alongside the location based numbers used by your team.
Measure your results
Location-based services can provide you with information about how many people check-in for a certain area or business, who's checked in most often and how many people have used an offer. This kind of information can be very useful in assessing the success of your location-based marketing program.
Trust
Making sure potential customers will trust you is a huge starting point for marketing, cold calling is often off-putting and can lead to your number being blocked. If you call businesses from Devon with a Scottish based number, it's likely they won't answer or see it as spam. Having a number, based in each area you offer your services, means that more people will have access to your business and will trust you.
Marketing Location Based Numbers
Having numbers for each location is essential in your marketing efforts to provide services further afield and to measure your investment return in those areas. It makes sense that you don't limit yourself with numbers that are only where your office is based, for your online presence and offline marketing efforts.
Find a location based number today, or speak to one of our advisors to see how you can expand your marketing efforts with a number of your choice.
Transitioning from a single business phone number to a fully integrated phone system was a significant step, and Virtual Landline made the process seamless. Their platform offers a robust set of features—call routing, voicemail-to-email, multi-user support, and more—that were clearly explained and easy to implement. The onboarding process was smooth, and within just a few days, we began seeing improved efficiency and communication across the team. For any business seeking a scalable, cloud-based phone solution, Virtual Landline is a solid choice.
Kieran handled our recent transition to the new Virtual Landline call management system. The migration process of our business VoIP was smooth, and the onboarding video call to explain the system’s features and benefits was clear and informative. For anyone considering Virtual Landline as their VOIP service provider, rest assured—you’re making a reliable choice.
Virtual Landline made the setup process refreshingly simple. Their range of plans offers excellent flexibility and affordability, making it easy to find the right fit for your needs. What really stands out is the scalability of the service—it's reassuring to know that as my business grows, Virtual Landline has the features and support in place to grow alongside it. A smart choice for any business looking for reliable VOIP solutions.
Great to speak to a UK based call centre on the phone, Dan couldn't have been more helpful and friendly! Everything was explained clearly, and the switch over to Virtual Landline from my old copper landline went really smoothly. It did exactly what it promised. Really happy with how easy it all was.